In 1986 Run DMC released the song “My Adidas”.  Run DMC had been heavily criticized for wearing shoes with no laces, and for promoting stereotypes. So the rap group wrote a song called “My Adidas”. The wrote this song because as DMC stated “Yeah, we wear Adidas with no laces, we got gold chains, we got Cazals and all of that, but I go to St. John’s University.

The song meant something to them. The song meant something to the masses who followed Run DMC, and rocked the shelltop Adidas to show their connection with the group. It was a way of saying “don’t judge us by what we have on, or by what we look like.” It was a moment when being a rapper, being a b-boy, being poor, being from the streets didn’t mean you had no hope. It meant that you could wear your Adidas on the stage at “Live Aid” and still have people applaud. Run DMC  showed that you could be who you are and sign million dollar contracts. “My Adidas” was a song that debunked stereotypes and inspired people. I have never wore Adidas in my life, but in 1986 ‘My Adidas’ meant something to me.

Adidas partnered with Run DMC to form a clothing line of their own. It was this song and Run-DMC’s attitude that showed that Hip Hop was not just a form of music, or some lyrics put on a page. Run DMC showed that Hip Hop was a lifestyle. Since 1986, many artist and entertainers have followed the model set by Run DMC. Adidas was the first company to reap the benefits of hip-hop marketing, and hip hop expanded by a partnership with corporate America.
The entire history of Run DMC is a series of firsts…

  • The first rap act to chart in the Top 40 of the Billboard Hot 100 more than once
  • The first rap artist with a Top 10 pop charting rap album
  • The first with a R & B charting album
  • The first rap artist with gold, platinum and multi-platinum albums
  • The first rap act to appear on the cover of Rolling Stone magazine
  • The first rap act to receive a  Grammy Award nomination
  • The first rap act to make a video appearance on MTV
  • The first rap act to perform at a major arena

Fast forward to 2012 and Adidas now sponsors a hip hop artist called Two Chainz, another average rapper, with a major contract, who has just released his first album. Unfortunately this sponsorship seems more like pissing all over hip hop and it’s history, and the struggle of those that came before. Business are smart to look at a fan base and seek to capitalize off of it. These corporations don’t care if an artist has talent,or what they are saying, they just want access to the fan base and the rappers oblige them. Rappers as unproven commodities with lyrics devoid of meaning proudly hawk perfumes, clothes, liquor, colognes, headphones, ect…because they were never told where they came from, so they have no idea of where they should be going. They turned on the television, or went to youtube and saw other people had done and they copied that and become just another produced rapper.

Hip Hop is something you live.

Hip Hop is something you live

There is no struggle, no heart, no art, it’s a business. That’s all it means to them, that’s all their fans mean to them. Hip Hop means nothing to them, you can hear their passionless voices clinging to a hook. You can see it in their videos and the issues they do not speak on. They have taken the money, in exchange for the meaning. They have taken promotion over the substance and this is why these partnerships, no matter how much capital is put into them, mean absolutely nothing. They are all in such a rush to be just another rapper that history will forget.

Is it the partnership with corporate America that has caused the meaning to leave hip hop?

Was it Run DMC’s promotion of materialism, Hip Hip’s ultimately ruination?

Does Hip Hop simply not have any meaning left in it?

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While doing research for my my new book I had the privileged and opportunity to speak with hundreds of diverse people. I have had numerous conversations with health care professionals from all over the country. I have spoken with doctors, pharmacist, technicians, managers and other professionals in regards to Health Care reform. Although those conversations/debates were enlightening, what I discovered about the retail Pharmacy business is far more shocking.  I won’t talk about the miss fills and errors, because a lot of that is under control and minimal besides Night Line has already done those type of reports. Those ABC reports will be nothing like the series of reports that are about to appear in this article. These stories have to be told, how else are we going to talk about it.  This gathered information is from workers at the big chain pharmacies  Rite Aide, Walgreens and CVS/Pharmacy.

The “Family” part of the pharmacy was removed when pharmacies started popping up on every major street corner in America. The question is why? What do these pharmacy corporations know that the common person doesn’t. Answer: They know quite a few things that they aren’t telling us. And quite honestly they aren’t trying to help the public at large, even more disturbing is what these pharmacies are doing now. This series will look into blatant sexism, racism, harassment and more… you haven’t read nothing yet.

Running a retail pharmacy is a business like any other, so of course they all want to make money. Sure the 700% mark-ups, the $8 per pill dispensing fees are unreasonable, but who is actually paying attention.

Sexism:

Bathroom Gate

I was told of an incident where the light in the Men’s restroom was out for an entire year.  The situation was so bad that the male employees had to put a lamp in their bathroom in order to use it. Not long after and at the same pharmacy when management was informed that the light in the women’s restroom was out, the only person working (a manager) left the front store unattended to put the light in himself. It is a common practice to place combination locks on public restroom for “security purposes”. The lock on the women’s restroom was disable after a few complaints. The lock on the men’s restroom was not disabled, when asked why the lock on the  men’s restroom was not  disabled as well, the response given was “Men Steal”.

Books that are changing everything

Aside from the extra leeway that women receive from regional management, 70% of all hires are females, most of the males, that aren’t in management, stay in the back (“load” area), or are used to do most of the manual labor.. This doesn’t take into account the preferential treatment, which is of course location based and not corporate.

These corporations have very effective sexual harassment classes to education all of it’s employees. However, outside of those education classes males in managerial positions have  been told, off the record, that they care not allowed to scratch themselves.  I was told of instances where a broken finger nail has been cause for a paid day off from work. On the flip side of this there are very few women in president/vice president positions throughout these companies. While these things do not seems to rise to the level of smacking people on the butt, harassment,  off-color remarks, or pay for play type of activities, they are far from equal.

Unsafe Sex

Condoms and other safe sex products never go on sale.  These pharmacies usually lock up all safe-sex products up, causing potential buyers to ask for assistance, which is sometimes via loud speaker. What this often does is force the buyer to purchase other items that they don’t need to mask their purchase of their safe sex products. These corporations claim that this is done to combat theft, or loss, but you should see how much money they are throwing away in the trash every day.

Most pharmaceutical workers are intelligent,  nice and under appreciated not only by the corporations which employ them, but also by the customers they serve.

MG’s Health Advice If you are on High Blood pressure meditations they will be more effective if you take them around the same time every day. The average America woman takes a sleep aid two or three times per week.

Ethics Racism