Every day countless authors make the error of thinking that covers don’t matter, well at least it appears that they think that it doesn’t matter. But that is precisely the point, how much time and thought you put behind your book cover can directly translate into sales. It can not be understated that your book’s cover is the most effective sales tool you have. Making an appropriate cover can be very tricky but it must be done.
But what is a good book cover? If you go to your local book store you will see hundreds of approaches to this question. Some try a minimalist approach, while others try to connect to the buyer through images. It is a new day and age in America, times are tough for everyone, so your book cover must say to the consumer “I am worth your disposable cash”. It is also a new day in publishing, but what still seems to be true is that sex sells. The overdone shirtless model and uncovered sensual body parts still move books from the shelves, but this is not always the case.
Early on in the publishing process you’ll need to decide between photos, illustrations, sketches, computer generated images, 2 color, 4 color, or subliminal messages. You will have to decide on color schemes, what colors looks great against this background and whatnot. The type of cover you decide on usually depends on what kind of book you are publishing is it for children or is it very adult. It can also depend on what everyone else in the marketplace is doing. However, by going against the grain is where the unique cover can really stand out.
If you don’t have a background in graphics and design it may cost you a little, but you can find many reasonable designers that will give you an original work for as little as $80 or as much as $1500. When I designed my book cover, for EveryDay Life, my mindset was that I wanted to create a book that people could have out on their coffee-table and not feel embarrassed or ashamed about having it out. So for me it started with the question of “Book cover to sell Vs. book cover as Art” I chose Art. Some authors want the cover images to convey what was inside the book and for me, the cover was the longest segment of the publishing process, aside from the actual writing of the book of course. You must decide on the best approach for your work.
Remember that your book will be judged by its cover. If the brick and mortal stores see any hint of an unprofessional cover, a cluttered front, if the cover screams I chose the wrong font because have no idea what I am doing, or my little sister created this cover, your book will be on Special Order so fast your nose will bleed. Error are unavoidable, but I can’t say this enough proofread everything and I mean everything.
Also do not neglect the book spine. Spend as much time creating the book spine as the front cover. You want to be able to read the title on the spine, but keep the same color schemes and fonts. Once the front cover gets someone to pick it up then it is the back cover that hooks them. What goes on the back cover? The synopsis, reviews of previous books, an author photo, bio and any blurb from noted professionals in the business. Usually white type on darker backgrounds is very readable. Make no mistake the back cover is where you will win over the audience.